Social marketing
Social network marketing is a great way for a company to reach a broad audience and spread their brand message, but it can also allow damaging exposure when used incorrectly, you do need to be careful when using this valuable yet complex community resource.
With shopping centres, for example, when running a competition, if you are simply after numbers and are not trying to build a valuable database of relevant members, then social network links are a great idea for getting the message and brand out to a lot of people in a lot of different countries, cost effectively. If on the other hand, you are trying to target specific people in your shopping centre drive market, that would have the potential to spend money at your centre then a different approach will need to be adopted and this is where Mesh can help.
